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Bing Ads vs Google Ads comparison graphic with logos and a VS symbol in the center.

Published On - May 19, 2025

Astha Technology GeneralTags: , , , , , , , ,

Bing Ads vs Google Ads in 2025: Which Delivers Better ROI?

In 2025, digital advertising is more competitive, data-driven, and diverse than ever. While Google Ads (formerly Google AdWords) continues to dominate the online ad space, Microsoft Advertising (formerly Bing Ads) is quietly gaining ground. For ROI-focused businesses and digital marketing agencies l...
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Best digital marketing strategies for Zanzibar businesses with an illustration of analytics and teamwork.

Published On - March 24, 2025

Astha Technology Digital Marketing, Pay Per Click Management, Search Engine Optimization, Social Media MarketingTags: , , , ,

Best Digital Marketing Strategies for Zanzibar-Based Businesses

In today’s digital era, businesses in Zanzibar must adopt effective online marketing strategies to stay competitive. Whether you’re running a tourism agency, a local retail store, or an e-commerce business, digital marketing can help you reach a wider audience, boost brand visibility, an...
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Illustration of three people analyzing SEO data with charts, magnifying glass, and search interface elements. Text reads 'What Effect does SEO have on Your Search Results'

Published On - March 12, 2025

Astha Technology Search Engine OptimizationTags: , , , , , , ,

What Effect Does SEO Have on Your Search Results?

In the virtual age, having a website is insufficient to achieve an aggressive marketplace. To stand out and entice the proper target audience, you want visibility, and that’s where search engine marketing (Search Engine Optimization) comes into play. But what effect does SEO have on your search re...
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Published On - September 11, 2024

Astha Technology Digital Marketing, Search Engine OptimizationTags: , ,

Content Marketing Strategies to Attract and Engage Audiences

Online marketing has become a gemstone for many organizations and business owners. It has opened the gate to a world full of opportunities. Online marketing has many variations and tactics that have made it so highly demanded. One of those strategies includes content marketing. What could be a bette...
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Published On - August 24, 2024

Astha Technology Digital Marketing, General, Internet Marketing, Pay Per Click Management, Search Engine OptimizationTags: , , ,

How Do SEO and PPC Work Together?

Whenever someone mentions “digital marketing, ” the first few methods that come to mind are SEO or PPC. Understandably so, as these two are the most beneficial strategies that have elevated the growth of the business. Even if you are not aware of digital marketing, you might have heard o...
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Published On - August 9, 2024

Astha Technology Digital Marketing, Internet Marketing, Social Media Marketing, Social Media OptimizationTags: , , ,

Why Short-Form Video Content is Dominating Social Media in 2024

What are Short-form Videos? Scrolling through Instagram reels and YouTube shorts has become the norm for almost everyone in this day and age. Nothing beats the feeling of swiping through reels and shorts after a tiring day at work (or sometimes during working hours as well :p ). It helps us freshen ...
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Person using Google voice search on a phone with text about voice search reshaping the future in 2024

Published On - May 9, 2024

Astha Technology Digital Marketing, General, Internet Marketing, Search Engine OptimizationTags: ,

Is Voice Search Reshaping the Future of Search? Why you shouldn’t ignore it in 2024

What is Voice Search and how does it work? Hey Siri, what is Voice Search? Okay Google, How does Voice Search work?  If you have ever used either of those phrases, then you might surely be familiar with Voice Search. To get the gist of the definition, a voice search is a technology tha...
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Published On - April 18, 2024

Astha Technology Digital Marketing, General, Internet Marketing, Search Engine OptimizationTags: , ,

Will SGE Steal Your Clicks? A Critical SEO Trend to Know in 2024

What is Google SGE Search Experience has truly come far and beyond with its user-friendly trait. Every now and then, new technology and ideas are being created to make our search experience far better and more enhanced. SGE is also a product of the latest transition. So, what is SGE?    Go...
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Plan Effective Marketing Strategy with 2024 Social Media Calendar for India

Published On - January 8, 2024

Astha Technology Digital Marketing, General, Internet Marketing, Social Media Marketing, Social Media OptimizationTags: , , , ,

Plan Effective Marketing Strategy with 2024 Social Media Calendar for India

Social Media Calendar is a detailed, informative planner of any upcoming post organized by Date and time. To increase sales in any business, Social media is an excellent tool for product promotion and audience outreach. Every manager needs a social media calendar because it improves consistency and ...
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Published On - December 21, 2023

Astha Technology Digital Marketing, General, Internet Marketing, Pay Per Click Management, Search Engine OptimizationTags: , , , , , ,

“Implement Gemini AI” to Power up your Digital Marketing Strategy

Hello audience, mark your calendars; the future of AI is here! Google has just revealed Gemini, its most groundbreaking AI model to date, and it’s ready to revolutionize the world, right from your Bard or Pixel phone. But what exactly is Gemini, and how does it stand to transform the digital m...
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