It’s Safe to say that Bing works similarly to Google. However, this search engine has a few different tricks up its sleeves. It’s therefore worth treating it like a completely different animal! Bing PPC campaigns are likely to target a specific type of searcher and web user. However, it’s crucial that you still try to measure your campaigns to reach as many people as possible.
Pay per click, or PPC, is a great way to reach people. While SEO is a good organic way to drive traffic, PPC can give you that little extra push. Target specific, niche, or broad keywords with tailored ads. These will then appear in specific search results, randomly chosen. You’re only ever paying for each click that drives to your website. Hence the name!