Astha Technology

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Bing Ads Management Services That Deliver Real Results

Target smarter. Spend less. Convert more with Astha Technology on Microsoft Ads

    Why Bing Ads Should Be Part of Your Strategy

    When most businesses think of online advertising, they immediately default to Google. But what if we told you that there’s a powerful, cost-effective alternative that’s often overlooked? Welcome to Bing Ads, now known as Microsoft Advertising.
    Bing Ads extend far beyond the Bing search engine. When you run ads with Microsoft Ads, your business doesn’t just appear on Bing, it also shows up on Yahoo, AOL, Outlook, MSN, and the Microsoft Edge browser. This wide reach helps you connect with more potential customers across trusted platforms. This group of platforms is called the Microsoft Search Network. It reaches over 1 billion users worldwide and holds 38% of the desktop search market share in the U.S. alone.
    But it’s not just about reach, it’s about value. Here’s what sets Microsoft Bing Ads apart:
    • Lower CPCs (cost per click) due to less advertiser competition
    • Access to a unique audience: older, wealthier, and more likely to make purchasing decisions
    • Advanced targeting with LinkedIn profile integration, device targeting, and in-market audiences
    • A platform that supports search ads, product ads, dynamic search ads, and native ads
    At Astha Technology, we turn Bing’s potential into real business growth. We’re a trusted Microsoft Ad Agency that helps businesses grow by running smart, targeted ads that bring real results.
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    Comprehensive Bing Ads Services Tailored to Your Business

    Full-Funnel Microsoft Ads Management Tailored to You

    When you work with Astha Technology, you get more than just a campaign setup. You get a strategic partner who understands how to squeeze every ounce of performance from your advertising spend. Our Bing Ads PPC management services are designed to help your business grow, from setup to full-scale success.
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    Account Setup & Strategy

    We build your Microsoft Ads account from scratch with a custom strategy tailored to your business objectives. We set up campaigns correctly to match your goals, reach the right people, and stay profitable.

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    Keyword Research

    We carefully research keywords to find the ones people are searching for on Bing. We identify high-intent keywords with manageable competition to ensure strong visibility and better conversion potential.

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    Ad Copywriting

    Your ads only work if they speak to your audience, and that's where our expert copywriters come in. We write compelling, value-based ads that capture attention and convert clicks into customers.

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    Bid Management

    Bidding isn't a set-it-and-forget-it task, it demands ongoing, real-time optimization. We adjust your ad bids every day using smart strategies that focus on your goals like getting more clicks.

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    Negative Keyword Optimization

    We don't let your ad spend go to waste. Our team constantly reviews your search term reports to block irrelevant traffic with negative keywords. This ensures you only pay for qualified leads.

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    Audience Targeting

    Reach the right people at the right time. With Bing's advanced targeting features, we create segmented audience strategies based on location, device, interests, and user behavior for better results.

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    Conversion Tracking

    Understanding performance is key to scaling success. We set up accurate conversion tracking to measure the actions that matter, form submissions, phone calls, purchases, and more for visibility.

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    Landing Page Optimization

    Even the best ads will fail if they lead to poor landing pages. We audit and optimize your landing pages to align with your ad messaging, improve user experience, and boost conversion rates.

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    Reporting & Analytics

    You deserve clarity, not confusion. Each month, we deliver in-depth reports that break down campaign performance, traffic sources, keyword metrics, ROI, and next-step recommendations clearly.

    Reach More Customers with Bing Ads Expertise

    At Astha Technology, we help businesses tap into the power of Microsoft Bing Ads to reach new audiences, reduce ad costs, and increase ROI. While many companies focus only on Google Ads, Bing offers access to a unique, often-overlooked audience, especially decision-makers, professionals, and older demographics who are more likely to convert.

    Our Bing Ads specialists craft campaigns tailored to your business goals. We handle everything, from account setup, keyword research, ad copywriting, and bid management, to audience targeting and conversion tracking. We also take full advantage of features like LinkedIn targeting, exclusive to Microsoft Ads, allowing us to fine-tune your campaigns with unmatched precision.
    Whether you want to generate more leads, drive sales, or promote services locally or nationwide, we’ve got the tools and experience to make it happen. With transparent reporting, ongoing optimization, and a team that truly cares about your results, we turn your ad spend into measurable growth.
    Since 2008, Astha Technology has helped 200+ businesses succeed online, and we’re ready to do the same for you. Let’s unlock the full potential of Bing PPC advertising and connect you with customers who are ready to take action.
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    Get a Free Bing Ads Audit

    Diverse Bing Ads Solutions Tailored to Your Business Goals

    Every business is unique. That’s why we tailor every campaign based on your goals and industry. Here’s a breakdown of the Bing Ads formats we specialize in:
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    Bing Search Ads

    Bing Search Ads are text-based ads that show up when someone searches for keywords related to your business on Bing, Yahoo, or AOL. These ads are ideal for targeting users with high intent, people who are actively searching for what you offer.
    At Astha Technology, we craft precise campaigns that align with your goals. From ad copy to keyword targeting, everything is optimized to attract quality traffic and convert more leads.

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    Microsoft Shopping Ads

    Also known as Product Ads, Microsoft Shopping Ads display product images, prices, and details directly in search results. They’re perfect for e-commerce brands wanting to stand out and drive clicks from ready-to-buy shoppers.
    We create optimized product feeds, enhance visuals, and structure campaigns for peak performance. With our help, you’ll show up when it matters, right when users are searching for what you sell.

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    Dynamic Search Ads (DSAs)

    Dynamic Search Ads create headlines and choose landing pages for you by using the content from your website. They fill in keyword gaps and help you reach new users without having to manually create every ad variation.
    Astha Technology sets up DSAs to complement your existing campaigns, capturing traffic you might otherwise miss. It’s an efficient, cost-effective way to expand the reach and drive long-tail conversions with minimal effort.

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    Microsoft Audience Ads

    Microsoft Audience Ads are native, visually engaging ads that appear across Microsoft’s ecosystem, including MSN, Outlook, and the Edge homepage. These ads are ideal for building awareness and nurturing prospects earlier in the funnel.
    We use powerful targeting options like LinkedIn job data, demographics, and interests to reach the right audience. The result is smarter branding that keeps your business leading when buyers are ready.

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    Remarketing Ads

    Not every visitor converts the first time, and that’s where remarketing comes in. With Bing Ads, we help you reconnect with high-potential users who visited but didn’t take action.
    Astha Technology builds smart remarketing lists and ad creatives that bring users back to your site. Whether it’s a reminder, offer, or personalized message, our strategies help you turn missed opportunities into real conversions.

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    Local Ads

    If you run a local business, visibility in nearby search results is essential. Bing Local Service Ads help you appear in map listings, local packs, and voice search results, making it easier for people to find and visit you.
    We optimize every element, from targeting local keywords to setting up location extensions. With Astha Technology, your local presence grows stronger, helping you attract more foot traffic and nearby customers.

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    App Promotion Ads

    Looking to boost app installs and user engagement? Bing Ads delivers App Promotion Ads across search and display channels for both Android and iOS users.
    At Astha Technology, we create campaigns that spotlight your app’s benefits and inspire downloads. Whether your goal is new users or re-engagement, we target the right audience with persuasive messaging that drives real results.

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    Multimedia Ads

    Multimedia Ads are bold, image-rich formats that appear on Bing’s search results page to capture attention and boost engagement. They combine striking visuals, compelling headlines, and strong calls-to-action for maximum impact.
    At Astha Technology, we craft custom Multimedia Ads with tailored creatives and smart targeting to help your brand rise above the noise and drive more visibility, clicks, and conversions.

    Get Your Free Bing Ads Audit Now!
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    Why Choose Astha Technology?

    We’re not just another Bing Ads agency, we’re a certified Microsoft Ads Partner company committed to delivering performance, transparency, and real business growth. Our strategies are built on data, expertise, and a clear understanding of what drives ROI.

    • Official Microsoft Ads Partner, trusted and recognized for our proven performance
    • Over 10 years of PPC and Microsoft Ads expertise
    • Certified Microsoft Advertising Professionals
    • Experience in both B2B and B2C across industries
    • 100% transparent reporting, no hidden metrics or fees
    • A dedicated team that treats your campaign like their own
    • Proven success with Bing PPC ads for lead generation, eCommerce, and local services

    Whether you’re launching your first Bing Ads campaign or want to rescue an underperforming one, Astha Technology brings the tools, talent, and partnership to deliver results that scale.

    Proven Bing Ads Results That Drive Conversions and Revenue

    High-Impact Bing Ads Results for Scalable Growth

    Since 2008, Astha Technology has been helping businesses harness the full potential of Microsoft Advertising (Bing Ads). Our data-driven, ROI-focused Bing Ads management services are built to generate real results, lower CPCs, higher-quality leads, and better returns than over-saturated ad platforms.
    Here are a few real examples of our Bing Ads success:

    Jewelry Retail

    • +1,438 New Leads
    • -47% Decrease in CPC

    According to the Client:

    “Astha Technology helped us break into a competitive space by reaching high-income homeowners through Bing. The campaign delivered lower costs, better leads, and excellent return on ad spend. Their team handled everything professionally.”

    Automotive Software

    • +3.6X ROAS
    • +63% Increase in Lead Quality

    According to the Client:

    “We weren’t seeing great results on Google Ads due to high CPCs and low conversion rates. Astha Technology suggested Microsoft Ads, and it worked wonders. The ROI is significantly better, and we’re reaching the right decision-makers.”

    Home Improvement

    • +1,960 Project Inquiries
    • +2.8X More Affordable CPL

    According to the Client:

    “Astha Technology opened up an entirely new lead source through Bing Ads. We’re now ranking for relevant keywords and getting solid commercial project leads. Their attention to detail and campaign management made a huge impact on our bottom line.”
    At Astha Technology, we take a strategic, performance-focused approach to Bing Ads management built to help you tap into Microsoft’s unique, often underutilized audience. Whether you’re diversifying beyond Google or targeting high-value users on Bing, we tailor every campaign to align with your business goals. Our team digs deep into keyword research specific to Bing’s search patterns, ensuring your ads connect with users who are actively searching for your services.
    From responsive search ads and audience segmentation to advanced bid strategies and conversion tracking, we handle every detail with precision. Our real-time performance monitoring and continuous optimization ensure your campaigns run lean and deliver maximum ROI. With Bing Ads, you’re not just reaching more people, you’re reaching the right people, with less competition and more efficient spend.
    See What Bing Ads Can Do

    How We Build High-Performing Bing Ads Campaigns

    Here’s how we build, launch, and scale successful campaigns:
    Step 1
    Discovery Call

    We take time to understand your business, industry, audience, goals, and existing digital marketing efforts.

    Step 2
    Campaign Setup

    We build a custom strategy that defines targeting, budget allocation, bidding approach, and creative direction, all rooted in data and audience behavior.

    Step 3
    Ad Group Setup

    We create tightly themed ad groups with targeted keywords, custom ad copy, and precise audience settings to maximize relevance and performance.

    Step 4
    Launch & A/B Testing

    We launch multiple ad variations and continuously test headlines, descriptions, call-to-actions, and creative formats. Using audience signals, we determine what sounds best and scale the winners.

    Step 5
    Continuous Optimization

    We don’t "set it and forget it." We make weekly adjustments to bids, keywords, targeting, and budgets to keep performance strong and aligned with your goals.

    Step 6
    Monthly Reporting

    You’ll get a full report with KPIs, campaign insights, and actionable recommendations, plus a monthly strategy call with your account manager.

    Ready to Lower Your Ad Costs & Increase Leads?

    Let our Bing Ads experts help you get in front of the right audience, at the right time, and at the right price.

    GET STARTED WITH BING ADS NOW

    Additional Digital Marketing Services

    Want to go beyond Microsoft Ads?

    We offer full-funnel performance marketing services to accelerate your growth and maximize every advertising dollar.
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    Google Ads Management

    Run high-performing Google campaigns that capture search intent, drive quality traffic, and generate measurable ROI through smart bidding and targeted keywords.

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    Facebook & Instagram Ads

    Engage users where they spend time daily with scroll-stopping creatives, custom audiences, and retargeting strategies that convert interest into action.

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    Remarketing & Retargeting Ads

    Re-engage past visitors with personalized ads across Google, Bing, and Meta to boost conversions and recover missed sales opportunities.

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    Landing Page Design & CRO

    Convert more ad traffic with custom-designed landing pages and data-driven optimizations focused on speed, clarity, and persuasive user experiences.

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    eCommerce PPC Advertising

    Promote your products across Google Shopping, Bing Product Ads, and Meta Catalog Ads to boost visibility, clicks, and online revenue.

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    SEO & Content Marketing

    Grow organic traffic with strategic SEO, keyword-rich content, and high-quality articles that build authority and convert searchers into customers.

    Comprehensive SEO Services FAQ

    1. Are Bing Ads better than Google Ads?

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    Not necessarily better, just different. Choosing between Bing Ads and Google Ads depends on who you’re targeting and how much you want to spend. Bing can offer cheaper CPCs, less competition, and better results for certain demographics and industries.

    2. How much does Microsoft Bing Ads cost?

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    There’s no minimum spend. Most businesses find Bing Ads costs 30–50% less per click than Google. We build campaigns that match your budget and deliver ROI.

    3. What’s included in your Bing Ads management service?

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    Everything from strategy, setup, ad creation, and tracking to ongoing management, testing, and reporting.

    4. Do I need a separate budget for Bing Ads?

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    Yes, Bing Ads runs independently of Google Ads. However, many clients choose to split their budget across both for maximum coverage.

    5. Can Astha Technology manage both Google and Bing Ads?

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    Absolutely! We manage campaigns across all major platforms and provide integrated reporting for a unified strategy.

    Let’s Grow Your Business with Bing Ads

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