Real Estate SEO: Best Strategies to Earn More Traffic and Leads

Published On - August 31, 2019

Astha Technology Search Engine Optimization
Digital Marketing Services

What is Real Estate SEO:

SEO stands for ‘Search Engine Optimization’ you need it for your real estate website to get higher rank in search engine result page and get more traffic and leads for your website. If you are a home buyer and you are searching for a the first step become in your mind online search and you will go to the search engine and search ‘Buy New Home’.

As digital technology and home buyer needs advance, so, it’s necessary to make your marketing plan. In particular, you have to start thinking advanced 86% percent of home purchasers consider a website as the most beneficial source of data when buying a home. Extremely, 44% of every single home buyers begin their home search online.

Regardless, we ought to be genuine – the chances of a home buyer finding your affiliation or your properties and changing into a suffering client are essentially nothing (deplored). In the event that you truly need to develop leads and sell more homes, your property firm needs to really spring up before a home buyer’s face right as of now they’re searching for properties. It’s possible, and how you do it is with land SEO.

There are more factors that go into what makes page rank higher on the search engine result page, Here are some SEO factors that will help you improve SEO for real estate website.

SEO Audit for Website:

SEO audit is the most important step to start. If you want to optimize your real estate site for local search then SEO audit is the most important part that helps you gather the necessary data.

If your site fails to generate more traffic, leads and conversions than SEO audit is most important. Here are some factors that the help you improved your site:

1. Site structure: XML sitemap, robots.txt, occupies.

2. Page structure: Titles, Meta depictions, H1-H6 tags, ALT tags, URLs.

3. Content Optimization: Keyword and connection circumstance, structure, visual parts, duplicates

4. Link placement: Outbound and inbound link, interlinking, broken link.

An improved site will rank higher in search engine result page.

Website Optimization:

Website Optimization is the process of making changes to your website so that it will appear higher in search engine result page.

Address all the SEO essentials, including:

1. Keyword Research and Analysis

2. SEO-Friendly URLs

3. Optimization of Tags and Meta Descriptions

4. Image Optimization

5. Broken Link

6. Site Speed Optimization

7. Content Optimization

8. Internal and Outbound Link Placement

9. Robots.txt

10. XML Sitemap

11. SSL Certificate

12. URL Canonicalization Test

13. Optimize For Mobile

If you are SEO Specialist then you already know how to do these things every day. If you are a real estate agent and don’t know much about SEO, hire a Professional SEO company for real estate website, Here Astha Technology Provide the best SEO services for you visit us today.

List Your Business on Google My Business:

Attract customer with your free business profile. If your website’s domain age, page authority, and content meet a high standard, it will definitely secure one of the top three non-paid positions on Google.

real estate seo service

Users pay more attention to search results and Google Maps directions. Here are a few tips:

  • Check all required information properly before creating your Google My Business account. These are your physical address, website, phone numbers, email address, etc. Once you claim your business, it will be very difficult to change any information on the account.
  • Make sure that your all information and address are correct. If you don’t have a rented office, use your home address.
  • Customize your Google My Business Page. Specify all useful information and description of your business.

Getting listed on Google My Business is more worthy and important that help you rank higher on the search engine result page.

List Your Business in Business Directories Site:

To get more traffic and drive backlinks, you need to register your company with business and real estate related directories:

Make a List of directories and listing your site in high page rank directories.

Make list of useful information in listing: business name, physical address, telephone number, email, work hours, logo, visuals, unique descriptions, etc.

Fill this all information correctly and check regularly you business listing list. Here are some high PR directories List:

  • Yelp
  • Yellow Pages
  • Manta
  • Merchant Circle
  • CitySquare
  • White Pages
  • Hotfrog
  • Brownbook
  • Superpage

Start Blog Posting:

Blog posting is an important part of getting more traffic for your website. Best and high quality content helps you gain more users and backlinks. If you want to get more sales for your home, then you need unique and eye-catching content niche for your business.

Optimize your content for search engine before posting it.

Create and Optimize Video Content:

Optimizing your video to be indexed and rank on the search engine result pages for relevant keyword searches is most important.

  • Crate your own YouTube channel and optimize it
  • Upload videos to your channel
  • Share video on your site and high PR social site
  • Add useful information title and description

Your videos should be optimized for local search: include Geo targeted keywords in headlines, descriptions, and hashtags.

Start Social Sharing:

Social media is a strong part of getting more traffic for your website. It helps you connect with your targeted audience, build authority and awareness.

As a real estate business, social media that can help you gain more visibility online. Use social network to post and share your blog content, videos and images etc.

If you are looking for SEO Company for your real estate company then here, Astha Technology provides the best SEO, PPC and Google Adword management services at an affordable price contact us today at Astha Technology, Facebook.