How Do SEO and PPC Work Together?

Whenever someone mentions “digital marketing, ” the first few methods that come to mind are SEO or PPC. Understandably so, as these two are the most beneficial strategies that have elevated the growth of the business.

Even if you are not aware of digital marketing, you might have heard of these terms. Both of these tactics help businesses build brand awareness and bring traffic to their websites. However, many marketers and business owners consider SEO and PPC as a separate channel.

But what if we say that SEO and PPC can work together to enhance your online presence and business? Although SEO and PPC are pursued exclusively, integrating them can actually reform the whole digital marketing tactic for the betterment of the business.

Continue reading to find some top-tier strategies that make these two separate entities work together.

The Ultimate Guide to SEO and PPC

Abbreviations can be confusing sometimes, so let’s first clarify the basics. What are SEO and PPC? These two terms are often used in the digital marketing world, but what do they really mean? Let’s dive in and understand them individually, starting with SEO.

SEO: SEO stands for Search Engine Optimization. It is a digital marketing strategy used to improve online visibility by driving organic traffic to your site. The basic agenda of SEO is to draw organic traffic to your site, which leads to higher ranking on the SERPs (Search Engine Ranking Pages).

SEO uses various effective techniques, such as keyword research, internal linking, relevant content, mobile optimization, page loading speed, and more. These practices ensure your site delivers a seamless and user-friendly experience.

PPC: PPC stands for Pay-per-click. It is an online marketing strategy in which advertisers pay every time a user clicks on their site or ad. These ads typically appear on SERPs or social media platforms. PPC ads often occupy the first few spots on SERPs when users input specific search queries.

It is one of the quickest ways to rank higher on SERPs and be visible to your target audience.

PPC works by bidding on the keywords your target users often search for. Many advertisers compete to bid on essential keywords to get their ads in top spots. The amount you pay for each click is known as CPC (cost-per-click).

There are various PPC ad formats, such as search, display, video, shopping, and more. Advertisers’ primary focus for a successful PPC campaign should be using relevant keywords, compelling landing pages, careful bid strategy, and persuasive copy ads.

What are the Benefits of SEO and PPC?

Even though we have already cleared our basics for SEO and PPC, it is best to get familiar with their benefits. Knowing their benefits can help you choose different strategies to make these two work together. But before we get to their benefits, we have one fun question for you. What do SEO and PPC have in common?

Both of these methods aim to drive traffic and increase website conversion.

Now that we have answered that question let’s examine the benefits of SEO and PPC in depth.

Benefits of SEO:-

Drives Organic Traffic: SEO can increase your website’s organic traffic by using relevant keywords and informative content that attracts the target audience for long-term results.

Boosts Conversion and ROI: SEO includes improving website structure for user experience. Thus, it boosts conversion and ROI by making your website’s navigation easy and engaging.

Builds Brand awareness: The main focus of SEO is increasing your website’s online visibility. By doing so, you attract organic visitors who are genuinely interested in the product/service you offer. This ultimately leads to user recognition by brand names, which increases your overall brand awareness.

Increases Credibility: SEO prioritizes quality and informative content to attract search-driven traffic. This leads to higher website ranking, which automatically increases your site’s trust and credibility.

Benefits of PPC:

Immediate Visibility: PPC can give you immediate visibility by placing your ad at the top of Google search results as soon as your campaign is launched. This is one of the most notable advantages of PPC.

Measurable ROI: PPC advertising makes it easy to measure campaign results. With tools like Google Analytics, you can accurately assess ROI, conversion rates, and other key metrics.

Brand recognition: PPC allows high visibility on various web platforms that are displayed to specific target audiences. This increases brand awareness and recognition with high-paid traffic.

Flexibility: PPC offers great flexibility when it comes to budgeting. It allows you to run multiple ad campaigns for each keyword. You can also build your bid strategy based on your target audience. 

How Combining SEO and PPC Tactics Can Transform Your Marketing Strategy

Now, let’s savor the main dish. We know you have heard us babble a lot before coming to the point. But those points were necessary to understand how SEO and PPC can work together. We have now covered all the bases of SEO and PPC.

Many marketers in the industry believe that incorporating these two marketing entities can lead to a business’s massive success and growth.

Integrating them benefits the business and helps strategise the overall marketing approach you wish to take for your business. Well then, we shall now lay out some of the most important tactics and benefits of how SEO and PPC can work together:-

Keyword Testing: Every user always uses a specific type of keyword when searching for something online. Both SEO and PPC rely on keyword usage to showcase the desired result to the user.

Business owners can leverage these strategies by using PPC to identify and test high-performing keywords that drive conversion. These keywords can then be integrated into your SEO strategy to attract organic traffic to your site.

Remarketing: It is common for users to visit a website and not purchase the product/service offered.

Therefore, digital marketers use a tactic called remarketing. Remarketing or retargeting is a strategy that allows businesses to re-engage with users who previously visited the site.

By PPC remarketing ads, you can bring those visitors back to your site and use SEO to encourage them to complete the purchase.

Expand Brand Awareness: An increased brand awareness of a product/service can broadly impact the business. A good brand identity can help companies to build credibility and trust among the audience.

Using SEO and PPC together can help you enhance your brand awareness. You can use paid ads to quickly achieve higher rankings on SERPs and reach specific target audiences.

Simultaneously, you can use SEO to increase your organic traffic. This allows a business to expand its visibility across the web, resulting in a strong online presence, which ultimately impacts and enhances brand awareness.

Informative Landing Pages: A landing page is essential for businesses as it helps the user take the desired action. Creating a landing page that focuses on conversion and user engagement can generate potential leads.

You can use SEO tactics, such as using keywords in the landing page copy, to create informative content that helps you connect with the user.

This can be further improved by optimizing the landing page using the paid ad copy.

Incorporating these strategies can build credibility with the user and urge them to purchase your product/service.

Conclusion

PPC and SEO fall under the same roof even though their approach might seem different. Both strategies help businesses to generate sales and revenue. PPC generates leads by appearing at the top of rankings with paid ads, while SEO uses organic traffic by engaging users for long-term results.

However, both of these tactics serve the same purpose: increasing your business’s online visibility. Integrating SEO and PPC cannot only help you increase your visibility and revenue but also help you determine the suitable tactic for your business.

For example, using both SEO and PPC can help you determine which method is more effective for your business, as you’ll gain insight from both approaches.

It allows you to test different methods and tactics that can ultimately help you achieve your business goals.

So, whether you’re looking for result-oriented PPC experts, user-friendly SEO strategists or the fusion of both, Astha Technology provides all the solutions you need. Our SEO and PPC experts collaborate under one roof to showcase the best possible result for you. Contact us now, for more information or call us at +91 97276 27842 to learn more about the wondrous world of digital marketing.