Digital Marketing Archives | Astha Technology Solutions

Published On - September 11, 2024

Astha Technology Digital Marketing, Search Engine OptimizationTags: Content Management System, Search Engine Optimization, SEO

Content Marketing Strategies to Attract and Engage Audiences

Online marketing has become a gemstone for many organizations and business owners. It has opened the gate to a world full of opportunities. Online marketing has many variations and tactics that have made it so highly demanded. One of those strategies includes content marketing. What could be a bette...

Published On - August 24, 2024

Astha Technology Digital Marketing, General, Internet Marketing, Pay Per Click Management, Search Engine OptimizationTags: Pay Per Click Management, PPC, Search Engine Optimization, SEO

How Do SEO and PPC Work Together?

Whenever someone mentions “digital marketing, ” the first few methods that come to mind are SEO or PPC. Understandably so, as these two are the most beneficial strategies that have elevated the growth of the business. Even if you are not aware of digital marketing, you might have heard o...

Why Short-Form Video Content is Dominating Social Media in 2024

Published On - August 9, 2024

Astha Technology Digital Marketing, Internet Marketing, Social Media Marketing, Social Media OptimizationTags: Social media, social media marketing, social media marketing tips, Video Content

Why Short-Form Video Content is Dominating Social Media in 2024

What are Short-form Videos? Scrolling through Instagram reels and YouTube shorts has become the norm for almost everyone in this day and age. Nothing beats the feeling of swiping through reels and shorts after a tiring day at work (or sometimes during working hours as well :p ). It helps us freshen ...

Published On - May 9, 2024

Astha Technology Digital Marketing, General, Internet Marketing, Search Engine OptimizationTags: how voice search is changing seo, voice search seo

Is Voice Search Reshaping the Future of Search? Why you shouldn’t ignore it in 2024

What is Voice Search and how does it work? Hey Siri, what is Voice Search? Okay Google, How does Voice Search work?  If you have ever used either of those phrases, then you might surely be familiar with Voice Search. To get the gist of the definition, a voice search is a technology tha...

Published On - April 18, 2024

Astha Technology Digital Marketing, General, Internet Marketing, Search Engine OptimizationTags: sge, sge generative ai in search, what is sge

Will SGE Steal Your Clicks? A Critical SEO Trend to Know in 2024

What is Google SGE Search Experience has truly come far and beyond with its user-friendly trait. Every now and then, new technology and ideas are being created to make our search experience far better and more enhanced. SGE is also a product of the latest transition. So, what is SGE? Go...

Plan Effective Marketing Strategy with 2024 Social Media Calendar for India

Published On - January 8, 2024

Astha Technology Digital Marketing, General, Internet Marketing, Social Media Marketing, Social Media OptimizationTags: 2024 social media calendar, social media calendar, Social Media Calender for India, social media marketing, social media marketing tips

Plan Effective Marketing Strategy with 2024 Social Media Calendar for India

Social Media Calendar is a detailed, informative planner of any upcoming post organized by Date and time. To increase sales in any business, Social media is an excellent tool for product promotion and audience outreach. Every manager needs a social media calendar because it improves consistency and ...

Published On - December 21, 2023

Astha Technology Digital Marketing, General, Internet Marketing, Pay Per Click Management, Search Engine OptimizationTags: AI content creation, AI for digital marketing, Chat GPT 4, Digital marketing, Digital Marketing Strategyt, Gemini AI, Google Bard

“Implement Gemini AI” to Power up your Digital Marketing Strategy

Hello audience, mark your calendars; the future of AI is here! Google has just revealed Gemini, its most groundbreaking AI model to date, and it’s ready to revolutionize the world, right from your Bard or Pixel phone. But what exactly is Gemini, and how does it stand to transform the digital m...

Top 10 Best Digital Advertising Platforms

Published On - February 10, 2023

Astha Technology Digital Marketing, General, Internet Marketing, Pay Per Click ManagementTags: Digital Advertising Platforms, Digital Advertising Platforms in 2023, Top 10 Best Digital Advertising Platforms in 2023

Top 10 Best Digital Advertising Platforms in 2023

Digital advertising has become an increasingly powerful tool for businesses to reach customers. With the right platform, businesses can create targeted campaigns that maximize customer engagement and lead to higher conversion rates. Companies can customize and refine their digital advertising...