WE ARE HIRING

Established Your Career With Astha Technology

We are seeking a savvy wordsmith to join our blogging team. Candidates must have a knack and love for writing, a comprehensive understanding of the industry, and experience in blogging to achieve business goals. The blogger will be expected to sustain and develop the company’s voice across all blog content.

JOB SUMMARY

Department: Content Writer
Project Location(s): Surat, IN
Education: Bachelor’s (Required)
Work time: Full time

IDEAL CANDIDATE

Bachelor’s degree in Communications, Marketing, English, Journalism, or related field.
Proficient in all Microsoft Office applications.
Excellent writing and editing skills.
The ability to work in a fast-paced environment.
The ability to handle multiple projects concurrently.
Effective communication skills.

Responsibility Includes:

Develop entertaining, informative, and engaging content an on- going basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.
Writing various types of articles on a wide range of topics for our blog.
Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
Providing feedback to other contributors, and editing other writers’ content.
Collaborate with designers, product marketers, sales professionals, and external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
Optimizing content for search engines and lead generation.
Conducting analytical projects to improve blog strategies/ tactics.
Growing blog subscribers, converting visitors into leads, and expanding our blog’s overall reach.

Requirements:

A passion and a strong understanding of the industry and our business’ mission.
Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business’ various types of content.
An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics.
Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, Facebook, Twitter, etc.).
Excellent organizational skills to work independently and manage projects with many moving parts.
A dual- minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
2- 3 years of marketing and content creation experience