Reach, Engage, and Convert with Meta Advertising Experts
Drive Results with Precision Meta Advertising
What Are Meta Ads (formerly known as Facebook Ads)?
Meta Ads is a great way for creators and businesses to get noticed online. With just a few clicks, you can set up ads that show up on Facebook, Instagram, Messenger, and even across other apps and websites in Meta’s network. Whether it’s a photo in someone’s feed, a quick story, a video, or something in the marketplace, Meta Ads help you reach people wherever they’re spending their time.
But here’s the thing: a lot of businesses jump in without really knowing the rules or how to get the most out of their ad budget. That can mean wasted time and money-something no one wants! That’s exactly why digital marketing services like ours exist. We help you cut through the confusion, follow the guidelines, and create ads that work, so you can focus on growing your business and doing what you love.
At Astha Technology, we don’t just run ads; we build performance-driven Meta advertising campaigns that reach the right audience, drive engagement, and convert leads into loyal customers. Whether you’re a small startup or an established enterprise, our Meta ads services are designed to deliver real business results on platforms like Facebook and Instagram.
With more than 3 billion active users, Meta platforms offer the largest and most engaged digital audience. If your brand isn’t advertising on Facebook and Instagram, you’re leaving opportunities (on the table. Our Facebook Meta Ads experts create high-converting campaigns tailored to your audience.
Common Types of Meta Ads
Image Ads
Simple, clean, and effective for brand messaging.
Video Ads
Showcase products or tell stories in a cinematic format.
Carousel Ads
Multiple images showcasing products or features.
Collection Ads
Combines video and product catalog for immersive mobile shopping.
Stories and Reels Ads
Full-screen vertical ads for maximum engagement.
Lead Generation Ads
Capture contact info directly within the Meta platform.
Astha Technology’s Meta Ads Services: Target, Engage & Convert Like a Pro
At Astha Technology, we don’t offer generic campaigns. Every business is unique, and so is every campaign we create. Our Meta advertising services are designed to help you achieve your goals, reach your target audience, and deliver measurable results, whether you’re focused on sales, leads, or brand awareness.
We manage the entire Meta ads lifecycle: from strategy and creative production to real-time optimization and performance reporting.
Strategic Campaign Planning & Setup
We build strategic Meta Ads that focus on your goals. Our team understands your audience, designs custom campaigns, and manages everything from setup to optimization for Instagram and Facebook Ads.
- Ad account structuring based on business objectives
- Platform-specific approaches for Facebook vs. Instagram
- Budget planning for testing, scaling, and retargeting
- Campaign naming and asset organization for clean data
Facebook Ads Management
We create Facebook ad campaigns using smart data, strong creatives, and precise targeting. From launch to optimization, we manage ads via Meta Ads Manager for real performance and growth.
- Custom campaigns for lead generation, e-commerce sales, or event promotion
- Integration with lead forms, landing pages, and chatbots
- Precise targeting based on interests, life events, job titles, and behaviors
- Optimization for key metrics: CPC, CTR, CPL, ROAS.
Instagram Ads Management
We design Instagram ads that blend into Reels, Stories, and Feeds. Our creative team builds visuals that match your brand and convert users using detailed Meta Ads targeting tools.
- Carousel ads showcase multiple products or services
- Story ads with swipe-up CTAs to drive traffic
- Reel ads that feel organic and entertain while selling
- Explore tab ads to attract high-intent browsers
Advanced Audience Targeting
We use tools in Meta ads to reach the right people. Custom audiences, interest targeting, and lookalikes help reduce wasted ad spend and boost return on ad spend (ROAS).
- Lookalike audiences based on high-value customer behavior
- Geographic, demographic, and interest-based targeting
- Event-based triggers
- Exclusion filters to avoid ad fatigue and wasted spend
Creative Development & Ad Design
We create scroll-stopping ads with powerful visuals and copy. From static images to carousels and Reels, we focus on performance, testing, and brand-driven design that drives conversions.
- Static visuals and animations are designed for both feed and story formats
- Product carousels that tell a compelling visual story
- Short-form videos, such as reels, should increase engagement.
- A/B variations for ongoing testing and optimization
Meta Pixel Setup & Conversion Tracking
We install Meta Pixel to track key actions like purchases and leads. This data helps us fine-tune Facebook and Instagram Ads for better targeting and improved campaign performance.
- Pixel installation and testing
- Standard and custom event tracking
- Conversion APIs for better tracking accuracy
- Track how users move from one device to another before converting
A/B Testing & Ongoing Optimization
We test headlines, visuals, and audiences to find what works. Weekly reviews help us improve performance, reduce costs, and scale Meta Ads that drive real business results.
- Testing creative formats, CTAs, audiences, placements, and copy
- Real-time adjustments to budgets and bidding strategies
- Weekly performance reviews and hypothesis-driven iterations
- Manual optimization
Full-Funnel Campaign Execution
We plan Meta ads for each funnel stage: awareness, consideration, and conversion. Every step is tailored to move your audience forward and turn leads into paying customers.
- For your brand awareness and management, we will do funnel ads.
- Mid-funnel ads to educate, inspire, and drive interest
- Bottom-of-funnel ads to close sales or generate inquiries
- Multi-touch ad efforts allow leads to take action
Retargeting & Re-Engagement Campaigns
We retarget visitors who didn’t convert. Using Meta Pixel, we create custom audiences and show reminder ads on Facebook and Instagram to bring users back and increase conversions.
- Website visitor retargeting based on product views, cart behavior, or blog reading
- Instagram/Facebook video view retargeting
- Email list re-engagement
- Dynamic product ads (DPA) for e-commerce stores
Performance Analytics & Reporting
We track clicks, impressions, ROAS, and more. You’ll receive clear reports and actionable insights so you know what’s working and how we’re improving your Meta Ads campaigns.
- Weekly and monthly reports
- Key KPIs: ROAS, CPA, CTR, impressions, cost per click
- Heatmaps and user journey flow insights
- Performance snapshots with clear action items
- Ongoing strategy recommendations
Why Choose Our Meta Ads Agency for Your Campaign?
We don’t just run Meta Ads, we drive real growth. From e-commerce to SaaS, we’ve helped businesses scale with measurable ROI. Our campaigns are built to lower costs, boost conversions, and generate real impact. Every ad is crafted with performance in mind, not just clicks and impressions.
Our Meta Ads team lives and breathes paid social. Certified by Meta and backed by hands-on experience, we stay on top of every update and algorithm shift. Each campaign is tailored from scratch, custom strategy, creatives, and targeting that match your goals, audience, and industry-specific needs.
You’re always in the loop. We value transparency, clear reporting, and smart integrations. Whether you’re running SEO, Google Ads, or email campaigns, we align your full marketing strategy for maximum results. With us, every dollar works harder across your digital ecosystem.
- Meta-certified experts with real campaign experience
- Custom-built ads for your goals and audience
- Clear reporting with zero fluff or confusion
- Integrated strategy across all your digital channels
Our Meta Ads Process
At Astha Technology, we follow a structured yet flexible Meta advertising process designed to deliver consistent, measurable growth. Our approach is based on years of experience across industries and budget sizes, allowing us to adapt our methods to fit your unique goals and business model.
Discovery & Goal Setting
We start by understanding your business and industry. In this stage, we take time to learn about your products or services, value proposition, marketing efforts, and your short and long-term goals.
Audience Research & Competitive Analysis
Knowing your audience is as important as knowing your business for us. We conduct thorough audience research to understand who your ideal customers are. This includes analyzing customer demographics, behavior, and pain points.
Campaign Launch & Monitoring
With creatives ready and audiences built, we launch your campaign across Facebook and Instagram via Meta Ads Manager. Everything from naming conventions to budget allocations is organized to simplify performance tracking and optimization.
Ongoing Optimization & Testing
Optimization is the heartbeat of a successful ad campaign. We adjust targeting, replace underperforming creatives, tweak ad copy, and reallocate budgets. Then, we introduce new variants based on real-time data.
Performance Reporting & Strategic Insights
We believe in full transparency. That’s why we provide detailed, easy-to-understand reports that break down your campaign’s performance across all key metrics. But we don’t just hand over numbers, we tell the story behind them.
Retargeting & Scaling
Once we’ve found what works, the real fun begins. We enter the scaling phase by investing more budget into high-performing campaigns, expanding audiences, and rolling out fresh creatives. At the same time, we launch retargeting campaigns to bring back users who interacted with your brand but didn’t convert.
Meta Ads Metrics
Real numbers. Real growth. Here’s what we’ve achieved for our clients using smart Meta advertising strategies:
Higher ROAS
3.8x average return on ad spend
More Leads & Traffic
260% increase from Meta platforms
Wider Reach
1.9M+ ad impressions delivered
Faster Results
68% of campaigns hit KPIs in 30 days
What Our Clients Say: Testimonials
When it comes to Pinterest marketing, you need a partner who has deep experience, unparalleled creativity, and a proven track record. Astha Technology is not just another Pinterest marketing agency; we are your dedicated partner to help you unlock your brand’s full potential on this platform.
Personal Care Industry
- +1,950 New Bookings
- +3.8x Return on Ad Spend (ROAS)
According to the Client:
“Astha Technology’s Meta Ads brought a flood of new clients to our salon! Their creative campaigns on Instagram doubled our bookings in just weeks.”
Education Consulting
- +1,620 New Conversions
- +4.1x Return on Ad Spend (ROAS)
According to the Client:
“We saw incredible results with Astha Technology’s Meta Ads. Their targeted campaigns on Facebook turned more visitors into customers for our photo digitization service.”
Personalized Gifts
- +2,310 New Enrollments
- +3.6x Return on Ad Spend (ROAS)
According to the Client:
“Astha Technology’s Meta Ads strategy was a game-changer for us. Their Instagram campaigns significantly boosted student enrollments for our test prep programs.”
Let the data speak for itself.
Ready to scale smarter?
Frequently Asked Questions (FAQs) about Meta Advertising
1. What is Meta advertising?
Meta advertising means running paid ads across Facebook, Instagram, Messenger, and Audience Network. It helps you reach the right people with tailored messages, boosting visibility, traffic, and sales in a way that fits your goals and budget.
2. How soon can I see results?
Some campaigns show early signs within a few days, but meaningful results usually come in 2–4 weeks. It depends on your budget, goals, and how competitive your niche is, but we’re watching it from day one.
3. Can you work with my niche or industry?
Yes, we’ve worked with all kinds of businesses, from beauty brands to B2B services. We take time to understand your audience and what makes your offer special, so your ads connect and convert.
4. Do you also handle creatives?
Absolutely. We design ad creatives that match your brand and speak to your audience. From eye-catching images to scroll-stopping videos, we make sure your message stands out and gets clicks.
5. What about reporting?
You’ll get clear, easy-to-read reports showing what’s working and what needs adjusting. straightforward, real numbers and insights, so you always know where your money’s going and how your ads are performing.
6. Do you offer remarketing?
Yes! Remarketing helps you reconnect with people who’ve shown interest but didn’t convert. It’s a smart way to boost conversions by showing the right message at the right time, and we set it up seamlessly.
Let’s Grow Your Business with Meta Ads
If you're ready to scale with high-performing Instagram and Facebook Ads, you're in the right place. No cost. No pressure. Just expert advice tailored to your goals.
