Turn More Clicks Into Customers With Proven Conversion Rate Optimization
Read Our Reviews On



What Is Conversion Rate Optimization?


CRO Is More Than Just Button Colors
- User behaviour – using heatmaps, scroll maps, and session recordings to understand how visitors interact with your site.
- Site performance – evaluating speed, mobile responsiveness, and overall user experience (UX).
- Content clarity – assessing whether your pages are answering the right questions and guiding users effectively.
- Design and trust signals – ensuring that visual elements support credibility, urgency, and user confidence.
- Forms and checkout flows – identifying hidden friction points that may be silently killing your conversions.
Why CRO Matters for Your Business
With the right CRO strategy, you can:
- Boost revenue without increasing ad spend
- Lower customer acquisition costs
- Get deeper insights into your audience
- Build a seamless user experience that drives loyalty


Your Website Should Be a 24/7 Sales Machine
Work Flow Of CRO
How CRO Works With Other Marketing Channels

CRO and SEO
By optimizing your website’s user experience, page speed, and content clarity, CRO enhances your SEO efforts. Improved engagement metrics like lower bounce rates and longer session durations signal search engines that your site delivers value, which can boost your organic rankings and drive sustainable traffic growth.

CRO and PPC
Paid campaigns generate clicks, but CRO ensures those clicks convert. Optimizing landing pages, forms, and checkout flows reduces your cost per acquisition (CPA) and increases your return on ad spend (ROAS), making your PPC budget more efficient and impactful.

CRO and Email Marketing
CRO insights help tailor email marketing campaigns by identifying which messages, offers, and landing pages resonate best with your audience. Combining CRO with email marketing automation drives higher open rates, click-throughs, and ultimately, conversions.

CRO and Social Media
Social channels direct traffic to your site, but CRO maximizes the conversion potential of that traffic. Through personalization strategies and behavioral research, CRO creates seamless experiences that turn social engagement into leads and sales.
Why Choose Astha Technology as Your CRO Agency?

- Proven ROI :- We deliver real growth, not just clicks. Our CRO strategies routinely generate 2x to 4x improvements in conversion rates, translating directly into increased revenue and lower customer acquisition costs.
- Tailored Solutions :- We don’t use templates. Every CRO strategy is fully customized to your business goals, audience behaviour, and industry dynamics, ensuring maximum relevance and impact from day one.
- Expertise Across Niches :- From e-commerce and SaaS to B2B and service-based businesses, our CRO agency has experience across industries, giving us the flexibility to optimize any site for better performance.
- Real Reporting :- Forget vague summaries. We provide transparent, easy-to-understand reports that show exactly what we tested, what worked, and how those changes impacted your conversions and business goals.
Services Which We Offer
Comprehensive Conversion Rate Optimization Services to Boost Your Revenue

A/B Testing and Experimentation

User Experience (UX) Analysis

Conversion Funnel Analysis

Landing Page Optimization

Personalization Strategies

Analytics and Performance Tracking

Behavioral Research

Mobile Optimization

CRO Audits and Strategic Planning
What Our Clients Say About Astha Technology’s CRO Services

SaaS Solutions
- +50% Free Trial Sign-Ups
- +27.8% Organic SEO Traffic

B2B Services
- +1,762 New Leads
- +24.6% Organic SEO Traffic
According to the Client:

Retail & Tech Business
- +25% Mobile Engagement
- +2,943 New Leads
According to the Client:
Process Which We Follow
Our Conversion Rate Optimization (CRO) Process

Discovery & Strategy
We begin by thoroughly understanding your business goals, target audience, and current website performance to create a focused CRO roadmap.

Behavior & Technical Analysis
Using advanced tools like Hotjar, GA4, and Microsoft Clarity, we analyze user behavior and technical issues to pinpoint exactly where visitors drop off.

Hypothesis & Testing Plan
We develop data-driven hypotheses and design A/B or multivariate tests to experiment with different page elements and layouts.

Reporting & Scaling
Winning variations are implemented site-wide, and insights are reported clearly so we can scale successful changes and drive ongoing growth.













Conversion Rate Optimization Services Tailored for Your Industry
Essential CRO Tools & Technologies We Use
- Google Analytics 4 (GA4): Tracks detailed user behaviour and conversion metrics for data-driven decisions.
- Microsoft Clarity: Provides session recordings and heatmaps to identify user pain points.
- Hotjar: Visualizes visitor interactions with heatmaps, scroll maps, and user feedback tools.
- Optimizely & VWO: Powerful platforms for A/B and multivariate testing to validate hypotheses.
- Google Optimize: Enables easy setup and management of experiments for continuous website improvement.
- Crazy Egg: Offers additional heatmapping and visitor recording insights to complement our analysis.
- Custom Analytics Dashboards: Tailored reporting tools that provide transparent, actionable CRO insights.
- SessionCam: Delivers session replays, form analytics, and journey maps to spot friction and improve user flow.
Frequently Asked Questions on Conversion Rate Optimization
1. What is Conversion Rate Optimization?
+CRO is the process of optimizing your site to increase the percentage of users who complete a desired action, such as purchases, signups, or downloads, by improving design, messaging, and usability.
2. Do I need a lot of traffic for CRO?
+No, we work with both high- and low-traffic sites. For smaller sites, we use qualitative insights like heatmaps and user recordings instead of fast-paced tests.
3. Does CRO affect SEO or PPC?
+No. CRO enhances both. By converting more of your existing traffic, your cost-per-conversion drops, and your ROI from SEO/PPC improves.
4. How long does it take to see results?
+You’ll typically see behavior improvements in the first 2–4 weeks, with meaningful conversion lifts in 60–90 days.
5. Is CRO a one-time project?
+Yes, we specialize in creating designs that work smoothly on all devices, including phones, tablets, and desktops.





Let’s Talk With Us
We collaborate with both large corporations and independent creators, and we’d love to work with you to create something truly remarkable.