Target smarter. Spend less. Convert more with Astha Technology on Microsoft Ads
Bing Ads Management Services That Deliver Real Results
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Strategic Reach
Why Bing Ads Should Be Part of Your Strategy
When most businesses think of online advertising, they immediately default to Google. But what if we told you that there’s a powerful, cost-effective alternative that’s often overlooked? Welcome to Bing Ads, now known as Microsoft Advertising.
Bing Ads extend far beyond the Bing search engine. When you run ads with Microsoft Ads, your business doesn’t just appear on Bing, it also shows up on Yahoo, AOL, Outlook, MSN, and the Microsoft Edge browser. This wide reach helps you connect with more potential customers across trusted platforms. This group of platforms is called the Microsoft Search Network. It reaches over 1 billion users worldwide and holds 38% of the desktop search market share in the U.S. alone.
But it’s not just about reach, it’s about value. Here’s what sets Microsoft Bing Ads apart:
- Lower CPCs (cost per click) due to significantly less advertiser competition and demand.
- Access to a unique audience: older, wealthier, and more likely to make purchasing decisions
- Advanced targeting with LinkedIn profile integration, device targeting, and in-market audiences
- A platform that supports search ads, product ads, dynamic search ads, and native ads
At Astha Technology, we turn Bing’s potential into real business growth. We’re a trusted Microsoft Ad Agency that helps businesses grow by running smart, targeted ads that bring real results.
Full-Funnel Management
Comprehensive Bing Ads Services Tailored to Your Business
Full-Funnel Microsoft Ads Management Tailored to You
When you work with Astha Technology, you get more than just a campaign setup. You get a strategic partner who understands how to squeeze every ounce of performance from your advertising spend. Our Bing Ads PPC management services are designed to help your business grow, from setup to full-scale success.
Account Setup & Strategy
We build your Microsoft Ads account from scratch with a custom strategy tailored to your business objectives. We set up campaigns correctly to match your goals, reach the right people, and stay profitable.
Keyword Research
We carefully research keywords to find the ones people are searching for on Bing. We identify high-intent keywords with manageable competition to ensure strong visibility and better conversion potential.
Ad Copywriting
Your ads only work if they speak to your audience, and that’s where our expert copywriters come in. We write compelling, value-based ads that capture attention and convert clicks into customers.
Bid Management
Bidding isn’t a set-it-and-forget-it task, it demands ongoing, real-time optimization. We adjust your ad bids every day using smart strategies that focus on your goals like getting more clicks.
Negative Keyword Optimization
We don’t let your ad spend go to waste. Our team constantly reviews your search term reports to block irrelevant traffic with negative keywords. This ensures you only pay for qualified leads.
Audience Targeting
Reach the right people at the right time. With Bing’s advanced targeting features, we create segmented audience strategies based on location, device, interests, and user behavior for better results.
Conversion Tracking
Understanding performance is key to scaling success. We set up accurate conversion tracking to measure the actions that matter, form submissions, phone calls, purchases, and more for visibility.
Landing Page Optimization
Even the best ads will fail if they lead to poor landing pages. We audit and optimize your landing pages to align with your ad messaging, improve user experience, and boost conversion rates.
Reporting & Analytics
You deserve clarity, not confusion. Each month, we deliver in-depth reports that break down campaign performance, traffic sources, keyword metrics, ROI, and next-step recommendations clearly.
Targeted Expansion
Reach More Customers with Bing Ads Expertise
At Astha Technology, we leverage Microsoft Bing Ads to reach new audiences, reduce ad costs, and boost ROI. While many focus on Google Ads, Bing offers access to a unique, often-overlooked audience, including decision-makers, professionals, and older demographics more likely to convert.
Our Bing Ads specialists craft campaigns tailored to your goals, handling setup, keyword research, ad copywriting, bid management, audience targeting, and conversion tracking. We utilize LinkedIn targeting and Microsoft Ads features for unmatched precision, whether you aim to generate leads, drive sales, or promote services locally or nationwide.
Since 2008, Astha Technology has helped 200+ businesses succeed online with transparent reporting and optimization. Our team turns ad spend into measurable growth. Let’s unlock Bing PPC’s potential and connect you with ready-to-act customers. Get a Free Bing Ads Audit!
Custom Ad Types
Diverse Bing Ads Solutions Tailored to Your Business Goals
Every business is unique. That’s why we tailor every campaign based on your goals and industry. Here’s a breakdown of the Bing Ads formats we specialize in:
Bing Search Ads
Bing Search Ads are text-based ads appearing when users search keywords on Bing, Yahoo, or AOL. These target high-intent users actively searching for your offerings. We craft precise campaigns optimized for conversions.
Microsoft Shopping Ads
Microsoft Shopping Ads display product images, prices, and details in search results, perfect for e-commerce brands. We create optimized feeds and structure campaigns for peak performance when users shop.
Dynamic Search Ads (DSAs)
Dynamic Search Ads create headlines using your website content, filling keyword gaps to reach new users. We set up DSAs to complement existing campaigns, capturing missed traffic cost-effectively.
Microsoft Audience Ads
Microsoft Audience Ads are native, engaging ads across MSN, Outlook, and Edge. Perfect for awareness and nurturing prospects. We use LinkedIn data and demographics for smarter branding that converts later.
Remarketing Ads
Not every visitor converts initially. Our Bing remarketing reconnects with high-potential users who visited but didn’t act. We build smart lists and creatives that turn missed opportunities into conversions.
Local Ads
For local businesses, Bing Local Service Ads help appear in map listings and local search results. We optimize targeting and location extensions to strengthen your local presence and attract nearby customers.
App Promotion Ads
Want more app installs? Bing App Promotion Ads reach users across search and display channels on Android and iOS. We design campaigns highlighting your app’s benefits to drive downloads and engagement
Multimedia Ads
Multimedia Ads are bold, image-rich formats on Bing’s search pages that capture attention. We craft custom ads with striking visuals and compelling calls-to-action for maximum visibility and conversions.
Why Choose Us
Why Choose Astha Technology?
We’re not just another Bing Ads agency, we’re a certified Microsoft Ads Partner company committed to delivering performance, transparency, and real business growth. Our strategies are built on data, expertise, and a clear understanding of what drives ROI.
- Official Microsoft Ads Partner, trusted and recognized for our proven performance
- Over 10 years of PPC and Microsoft Ads expertise
- Certified Microsoft Advertising Professionals
- Experience in both B2B and B2C across industries
- 100% transparent reporting, no hidden metrics or fees
- A dedicated team that treats your campaign like their own
- Proven success with Bing PPC ads for lead generation, eCommerce, and local services
Whether you’re launching your first Bing Ads campaign or want to rescue an underperforming one, Astha Technology brings the tools, talent, and partnership to deliver results that scale.
High-Impact Bing Ads Results for Scalable Growth
Proven Bing Ads Results That Drive Conversions and Revenue
Since 2008, Astha Technology has been helping businesses harness the full potential of Microsoft Advertising (Bing Ads). Our data-driven, ROI-focused Bing Ads management services are built to generate real results, lower CPCs, higher-quality leads, and better returns than over-saturated ad platforms.
Here are a few real examples of our Bing Ads success:
Jewelry Retail
- +1,438 New Leads
- -47% Decrease in CPC
According to the Client:
“Astha Technology helped us break into a competitive space by reaching high-income homeowners through Bing. The campaign delivered lower costs, better leads, and excellent return on ad spend. Their team handled everything professionally.”
Automotive Software
- +3.6X ROAS
- +63% Increase in Lead Quality
According to the Client:
“We weren’t seeing great results on Google Ads due to high CPCs and low conversion rates. Astha Technology suggested Microsoft Ads, and it worked wonders. The ROI is significantly better, and we’re reaching the right decision-makers.”
Home Improvement
- +1,960 Project Inquiries
- +2.8X More Affordable CPL
According to the Client:
“Astha Technology opened up an entirely new lead source through Bing Ads. We’re now ranking for relevant keywords and getting solid commercial project leads. Their attention to detail and campaign management made a huge impact on our bottom line.”
At Astha Technology, we take a strategic, performance-focused approach to Bing Ads management built to help you tap into Microsoft’s unique, often underutilized audience. Whether you’re diversifying beyond Google or targeting high-value users on Bing, we tailor every campaign to align with your business goals. Our team digs deep into keyword research specific to Bing’s search patterns, ensuring your ads connect with users who are actively searching for your services.
From responsive search ads and audience segmentation to advanced bid strategies and conversion tracking, we handle every detail with precision. Our real-time performance monitoring and continuous optimization ensure your campaigns run lean and deliver maximum ROI. With Bing Ads, you’re not just reaching more people, you’re reaching the right people, with less competition and more efficient spend.
Result Driven Strategy
How We Build High-Performing Bing Ads Campaigns
Here’s how we build, launch, and scale successful campaigns:
Discovery Call
We take time to understand your business, industry, audience, goals, and existing digital marketing efforts.
Step 1
Step 2
Campaign Setup
We build custom strategies defining targeting, budget allocation, bidding approach, and creative direction rooted in data.
Ad Group Setup
We create themed ad groups with targeted keywords, custom ad copy, and precise audience settings for maximum relevance.
Step 3
Step 4
Launch & A/B Testing
We launch multiple ad variations and test headlines, descriptions, and formats. We scale winners using audience signals.
Continuous Optimization
We don't "set it and forget it." We make weekly adjustments to bids, keywords, targeting, and budgets for strong performance.
Step 5
Step 6
Monthly Reporting
You'll get full reports with KPIs, campaign insights, recommendations, plus monthly strategy calls with your manager.
Need Help?
Ready to Lower Your Ad Costs & Increase Leads?
Let our Bing Ads experts help you get in front of the right audience, at the right time, and at the right price.
Want to go beyond Microsoft Ads?
Additional Digital Marketing Services
We offer full-funnel performance marketing services to accelerate your growth and maximize every advertising dollar.
Google Ads Management
Run high-performing Google campaigns that capture search intent, drive quality traffic, and generate measurable ROI through smart bidding and targeted keywords.
Facebook & Instagram Ads
Engage users where they spend time daily with scroll-stopping creatives, custom audiences, and retargeting strategies that convert interest into action.
Remarketing & Retargeting Ads
Re-engage past visitors with personalized ads across Google, Bing, and Meta to boost conversions and recover missed sales opportunities.
Landing Page Design & CRO
Convert more ad traffic with custom-designed landing pages and data-driven optimizations focused on speed, clarity, and persuasive user experiences.
eCommerce PPC Advertising
Promote your products across Google Shopping, Bing Product Ads, and Meta Catalog Ads to boost visibility, clicks, and online revenue.
SEO & Content Marketing
Grow organic traffic with strategic SEO, keyword-rich content, and high-quality articles that build authority and convert searchers into customers.
FAQ Insights
Comprehensive Bing Ads Management FAQ
Get clarity on Bing Ads with Astha Technology’s “FAQs About Bing Ads” section. This concise guide addresses common questions about costs, setup, and effectiveness, providing tailored insights to help you harness Bing’s potential for your business growth.
1. Are Bing Ads better than Google Ads?
Not necessarily better, just different. Choosing between Bing Ads and Google Ads depends on who you’re targeting and how much you want to spend. Bing can offer cheaper CPCs, less competition, and better results for certain demographics and industries.
2. How much does Microsoft Bing Ads cost?
There’s no minimum spend. Most businesses find Bing Ads costs 30–50% less per click than Google. We build campaigns that match your budget and deliver ROI.
3. What’s included in your Bing Ads management service?
Everything from strategy, setup, ad creation, and tracking to ongoing management, testing, and reporting.
4. Do I need a separate budget for Bing Ads?
Yes, Bing Ads runs independently of Google Ads. However, many clients choose to split their budget across both for maximum coverage.
5. Can Astha Technology manage both Google and Bing Ads?
Absolutely! We manage campaigns across all major platforms and provide integrated reporting for a unified strategy.
6. How do Bing Ads differ from Google Ads in targeting options?
Bing Ads offers unique targeting, including LinkedIn integration for professional audiences and enhanced demographic filters for age and income.
Get In Touch
Let’s Talk With Us
We collaborate with both large corporations and independent creators, and we’d love to work with you to create something truly remarkable.
Please Contact Us and we will be happy to assist you.