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From Grit to Great: How an Injury Lawyer Exploded Their Conversion Rate by 300% on Google Ads
You must have heard this quote by Gary Vaynerchuk:
‘’The best marketing strategy ever: CARE!’’
It is undeniably true, and many business and marketing agencies agree with this quote. Because, how can you not care when you have poured your heart and soul into something.
This was also the case with one of our clients. Our client worked rigorously and dedicated themselves completely to their goal, but alas, they were hitting a dead end in a maze.
Therefore, we would like to share their story through this case study and give you a glimpse of how they went from struggling to soaring by partnering with Astha Technology.
About Our Client
Mr. Bill B. Berke is the founder of Berke Law Firm, P.A. It is an esteemed law firm in Cape Coral, Florida, with 35+ years of experience as a personal injury lawyer.
Mr. Berke and team are known for providing thorough legal services for Social Security disability claims and personal injuries.
Even though they were making names in the legal and online world, they struggled to increase their conversion rate through Google ads.
The Challenges
Berke Law Firm was making waves in the legal world; however, they were struggling with generating quality leads.
Therefore, they launched a search campaign for Google ads to generate leads. They expected a good response and ample conversions.
But saying they were disappointed with the result would be an understatement. Their cost per Conversion and cost were high. In contrast, the Conversion they got was very low, and the lead quality was poor as well.
They were hitting a brick wall at this point. But then, they stumbled upon Astha Technology.
We explained to them that the high cost is not the only factor in achieving leads and Conversion.
After discussing with Berke Law Firm, we soon teamed up with them to improve and optimize the conversions.
The Solution
Once they briefed us about their issue, we immediately caught on to the root cause of the problem.
We ran the firm through the below campaign settings that needed to be added to their ongoing campaign.
Location, Keyword Score, Ad Strength
These are the essential elements necessary for maximum conversions. Hence, we started working on it. Furthermore, during an in-depth analysis, we found that many negative keywords were being used for the campaign. So, we started implementing the strategies below
Reduce Cost per Click (CPC)
As soon as we took the campaign in our hands, the first thing we did was to reduce the CPC. This allowed them to pay less for each click on their ad, allowing them to stretch their advertising budget further.
By reducing the CPC, we attracted a more qualified audience searching for personal injury legal services.
Maximize Conversion Boost
We also changed the bid strategy to Maximize Conversion, for high conversion boost and potential leads.
Keyword Optimization
We further started our keyword research related to the type of firm or business.
We implemented relevant keywords which ensured that the ads were being shown to users actively searching for what the firm offered.
This not only attracted many users but it also enhanced:-
Quality of Ad strength from poor to Excellent!
Increased Quality Score of the keyword from a mere 3 to a spectacular 9!
Ad Schedule
We now started managing Ad schedules, time-wise!
Instead of running the ad full-time, we managed the ads during high conversion rates. This not only increased conversion but also saved unnecessary expenditure.
The Result
Astha Technology ran the campaign for approximately 4 months. And the results were beyond expectations.
- We increased their CTR by a remarkable 4.03% to 9.53% (the industry average is around 5%.)
- We increased their impression top from 50% to 96% and their absolute top from 5-10% to 50-60%.
- We increased their conversion rate by a phenomenal 16.86% (the industry average is between 2.85% and 4.40%).
After we got involved with Berke Law Firm, we increased their overall conversion by astonishing 300%!!
This case study demonstrated how strategic management of Google ads can greatly impact the marketing performance of a business.
It also shows that even though cost is essential for optimizing Google ads, it’s not the only solution. By using relevant keywords and a cost-effective strategy, you can attract more users, increase your conversion and get excellent lead quality.
So why wait any longer? Team up with Astha Technology to achieve the best results for your firm or business.
Contact us now for a free consultation and learn how Google Ads can help you generate potential leads and clients to grow your business.
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