Astha Technology

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Grow Your Business with Paid Social Media Marketing

Launch fast. Scale smart. Get real results

    Ready to Skip the Line? Social Media Marketing Gets You There Fast

    Organic social media is essential; it builds trust, nurtures your community, and strengthens brand identity. But let’s face it: it’s a long game. Growth is slow, algorithms change constantly, and even your best content might reach only a small fraction of your audience.
    That’s where paid social media marketing gives you the edge.
    With paid campaigns, you can start seeing traction within days, not months. Instead of waiting for content to go viral, you place your message directly in front of the people who are ready to act. Paid social doesn’t replace organic, it supercharges it.
    At Astha Technology, we help you balance both. While your organic strategy grows your presence over time, our paid campaigns deliver high-converting traffic, targeted visibility, and trackable ROI right now.
    Whether you’re launching a new product, running a limited-time offer, or just tired of guessing what will get seen, paid social helps you take control of the outcome.

    Here’s what it lets you do:

    • Reach the Right People, Fast: Show your ads to the exact audience you want, based on interests, behavior, job titles, or even life milestones.
    • Maximize Content Visibility: Promote your best content and offers without relying on unpredictable algorithms.
    • Generate Results You Can Measure: Track performance in real time, clicks, conversions, purchases, and everything in between.
    • Work in Tandem with Organic: Use paid ads to amplify your top-performing posts, test messaging, or drive urgency around key campaigns.
    REQUEST A CUSTOM PAID ADS STRATEGY
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    Our ROI-Driven Social Media Marketing Services

    We don’t run ads for likes, we run them for results

    At Astha Technology, we combine data, creativity, and strategy to create social media campaigns that drive conversions. Whether you want to scale fast or stay lean, we tailor your paid campaigns to your business goals.

    Here’s what we offer under our paid social media marketing services:

    Brand Awareness ads

    Paid Ad Campaign Setup & Launch

    We set up your paid ad campaigns with precision, choosing the right objective, placements, and ad types based on your goals. From initial planning to execution, we ensure every campaign is structured to deliver results across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. Launch faster with our proven frameworks and avoid costly beginner mistakes.

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    Audience Segmentation & Targeting

    We use advanced tools and platform insights to segment your audience by behavior, interest, demographics, and even buying stage. This ensures your ads reach the most relevant users. Whether it's B2B on LinkedIn or eCommerce on Instagram, we tailor each campaign for the right audience, boosting engagement, lowering cost-per-click, and increasing conversions from day one.

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    Creative Ad Design (Static, Carousel, Video)

    Design matters, especially when you're seeking attention. We create visually compelling ad creatives across formats, including static images, carousel ads, short-form videos, and story content. Every design is built to match your brand and stop the scroll. We also test variations to see what your audience actually responds to, so we can scale the winners.

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    Campaign Testing (A/B Split Testing)

    Not every ad works out of the gate. That’s why we run structured A/B tests to compare different creatives, headlines, formats, and targeting options. These insights allow us to find the highest-performing combinations quickly. Over time, this lowers your ad costs and increases your ROI, because we double down on what works and pause what doesn’t.

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    Conversion Tracking & Analytics

    We install and manage tracking pixels to collect performance data across every step of your sales funnel. From clicks and page views to leads and purchases, we monitor the full journey. This gives us powerful insights into how your ads are performing, which channels convert best, and what actions drive actual business results.

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    Retargeting & Remarketing Strategy

    Most users don’t convert on the first click. Our remarketing strategies re-engage those users with customized ads that bring them back. Whether they visited a product page, added to cart, or watched a video, we use that data to personalize follow-up ads. This boosts conversions and reduces lost traffic by keeping your brand top of mind.

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    Ad Copywriting & Creative Consulting

    Your visuals grab attention, but your copy sells. Our experienced team writes copy that’s direct, persuasive, and aligned with your audience’s pain points. We handle headlines, CTAs, and full ad scripts. Plus, we consult on messaging angles and content hooks, ensuring every campaign sounds like your brand while speaking your audience’s language.

    Budget Planning & Optimization

    Running ads without a budget strategy is like throwing darts in the dark. We help you plan ad spend based on platform, funnel stage, and campaign type. Then we optimize in real time, shifting budget to high-performing ads, cutting waste, and scaling winners. This keeps your cost per acquisition low and your profits high.

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    Cross-Platform Ad Funnel Building

    We don’t treat each platform as if it’s separate from the others. Instead, we create full-funnel campaigns that span across Facebook, Instagram, LinkedIn, and more. A cold audience might meet you on TikTok. Then we nurture them on Instagram and convert them via a LinkedIn form. That’s how we keep your brand consistent and your funnel converting from top to bottom.

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    Influencer Whitelisting & Collaborations (If Available)

    We help you partner with influencers and content creators to expand your reach and tap into trusted audiences. Through influencer whitelisting, we run paid campaigns from their verified profiles, adding social proof to your brand. This is perfect for lifestyle brands, product launches, and awareness campaigns where authenticity drives engagement.

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    UGC (User-Generated Content) Ad Management

    Today’s audiences want real. That’s why user-generated content works so well. We source, optimize, and manage UGC-based ads that feel more relatable and drive better performance. Whether it's customer testimonials, unboxing videos, or product reviews, UGC adds authenticity to your paid social media strategy and increases trust and conversions.

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    Reporting & Performance Reviews

    Every week or month, we send you clear, easy-to-read performance reports. These include key metrics like click-through rates, ROAS, conversions, and more. We don’t just show numbers, we explain what they mean, what’s working, and what we’re improving next. Transparency is part of our process, so you're never in the dark about your investment.

    Every campaign is built with a clear strategy, not guesswork.
    GET A CUSTOM PAID SOCIAL STRATEGY

    Platform-Specific Advertising Campaigns

    Each social platform has its audience, language, and behavior. We don’t copy-paste campaigns, we build specific strategies for each platform to get better results at lower costs.

    Here’s how we do it:

    Instagram Ads

    We use Meta’s Advantage+ tools to auto-optimize your ads. From product carousels to retargeting video ads, we help your brand show up at the right time, every time.

    Use cases:

    • Lead generation
    • Remarketing
    • D2C sales
    • Event promotion
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    Facebook Ads

    We use Meta’s Advantage+ tools to auto-optimize your ads. From product carousels to retargeting video ads, we help your brand show up at the right time, every time.

    Use cases:

    • Lead generation
    • Remarketing
    • D2C sales
    • Event promotion
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    LinkedIn Ads

    Perfect for B2B and professional services. We help you reach decision-makers with Sponsored Content, InMail, and video ads. Whether you’re booking demos or recruiting, we deliver.

    Use cases:

    • SaaS marketing
    • B2B outreach
    • Enterprise lead gen

    TikTok Ads

    Want viral energy behind your brand? We create fun, authentic ads that align with TikTok trends—boosting impressions, clicks, and engagement.

    Use cases:

    • Gen Z marketing
    • Product launches
    • Influencer collabs
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    YouTube Ads

    We run skippable and bumper ads that grab attention in the first 3 seconds. Our YouTube ad scripts and visuals are built to keep viewers watching—and acting.

    Use cases:

    • App installs
    • Product education
    • Explainer videos.
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    Pinterest & Snapchat Ads

    We tap into high-intent, visually-driven audiences who are looking to discover, pin, and shop. Great for lifestyle, fashion, home décor, or personal wellness brands.

    Use cases:

    • ECommerce
    • Trend-led product marketing

    Why You Can’t Afford to Ignore Social Media Marketing

    In today’s digital-first world, social media isn’t optional—it’s where your audience lives, engages, and buys. Whether you’re a local brand or a global business, your potential customers are scrolling, searching, and making purchase decisions on social platforms every single day. If your business isn’t showing up there, you’re missing out.
    Social media has become the most direct way to reach people where they already spend their time. It’s not just about likes or followers anymore—it’s about real visibility, trust, and conversion. Consumers now expect to discover new products on Instagram, read reviews on Facebook, engage with brands on TikTok, or learn about solutions via LinkedIn.
    Even if your competitors aren’t great at social media yet, they’re trying—and that gives you a short window to stand out and lead. Ignore it too long, and you risk becoming invisible in the spaces where attention is being spent.

    Here’s why smart businesses prioritize social media:

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    Your Customers Are Already There

    Over 4.9 billion people use social media globally. No matter your niche, your audience is online.

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    It Drives Real Business Results

    From brand awareness to purchase decisions, social media influences the entire customer journey.

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    It Builds Trust and Connection

    Active social profiles show you’re a legitimate, accessible, and trustworthy brand.

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    Your Competitors Are Investing

    If you're not engaging your audience, someone else will. Falling behind is expensive.

    Social media isn’t a trend—it’s infrastructure. Whether you’re running paid campaigns or growing organically, your presence on social media is often the first impression customers have of your brand.

    How We Build Winning Paid Social Media Campaigns (Step-by-Step)

    Behind every high-performing campaign is a tested system, and that’s exactly what we bring to the table. At Astha Technology, we’ve developed a step-by-step process that balances creative storytelling with data-driven execution. This process ensures that your ad budget goes where it matters most and generates real returns.
    Step-1
    Deep Audience & Competitor Research
    We start by understanding who your buyers are, what makes them tick, and where they spend their time online. We use advanced tools like Meta Audience Insights, TikTok Trends, and competitor ad libraries to spot gaps and opportunities. This research helps us build precise buyer personas and discover messaging angles your competitors might be missing.
    Step-2
    Scroll-Stopping Creatives & Copywriting
    Next, we craft ads that break the scroll. Our design team builds visual assets tailored for each platform, whether it’s a dynamic Instagram Story, a polished LinkedIn carousel, or a TikTok video that taps into trending sounds. Our copywriters write for clicks, combining direct response principles with brand voice. We also build multiple variants for A/B testing.
    Step-3
    Advanced Targeting & AI-Powered Automation
    Once the creative is ready, we deploy platform-specific tools to automate and optimize. Meta Advantage+ helps us segment users and auto-allocate budget based on real-time behavior. TikTok Smart Audience tools help us match your offer to the right trends and viewer profiles. This ensures your ads hit the right people with the right message, without constant manual adjustments.
    Step-4
    Testing, Scaling & Real-Time Optimization
    We launch lean but smart. Using small-budget A/B tests, we quickly identify the best-performing ad sets and creatives. Once the winners are clear, we scale aggressively while continuously optimizing to improve ROAS. Our team monitors metrics like cost-per-click, click-through rate, and conversion rate daily, tweaking, testing, and re-allocating as needed.
    Step-5
    Performance Tracking & Transparent Reporting
    You’ll never be in the dark about your campaigns. We install tracking pixels and conversion APIs to map the full user journey, from ad click to final sale. Our team sends regular reports that go beyond vanity metrics—we focus on the KPIs that matter to your business. And when things change (because they always do), we adapt quickly and proactively.

    Here’s why this process works:

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    Data-Led Decisions

    Every step is backed by research and real-time performance, not assumptions or trends.

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    Platform-Specific Execution

    Each platform has its quirks. We build creative, copy and funnels tailored to how users behave on each one.

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    Smart Scaling

    We don’t waste budget. We test small, scale what works, and pause what doesn’t—maximizing every dollar spent.

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    Ongoing Optimization

    Campaigns aren’t “set and forget.” We tweak headlines, refresh creatives, adjust bidding, and stay ahead of performance dips.

    Why Choose Us as Your Social Media Marketing Partner?

    There are hundreds of agencies that run ads. But very few become true growth partners. At Astha Technology, we don’t just execute campaigns, we build systems that fuel predictable, measurable business growth.
    We start with your business goals, not assumptions. Before a single ad goes live, we dive deep into your audience, industry, and competitors. Every campaign we build is grounded in data, tailored for your brand, and optimized to convert, not just get clicks.
    What sets us apart? It’s our balance of strategy, creativity, and relentless performance tracking. While some agencies focus only on pretty visuals or basic boosts, we engineer end-to-end paid social strategies that are scalable, cost-efficient, and aligned with your sales pipeline.
    We also understand the stress business owners and marketing teams feel when results are unclear. That’s why we’re transparent from day one, with live dashboards, frequent check-ins, and reports you can actually understand.

    Here’s why smart businesses choose Astha Technology:

    • Strategy First, Always: We never start with guesswork. Every campaign is built on deep research and clear KPIs.
    • Content That Converts: From creative to copy, everything is designed to stop the scroll, and drive action
    • Daily Management, Zero Stress: We monitor and optimize campaigns daily, so you don’t have to worry about results.
    • Platform-Specific Expertise: Certified teams for Facebook, Instagram, TikTok, and LinkedIn, no generic strategies here.
    • Performance-Focused Approach: We care about ROAS, cost per lead, and conversions, not vanity metrics.
    • Clear Reports, No Confusion: You get insights, not spreadsheets. Know what’s working and where we’re scaling next.
    Working with us means you’ll never wonder what’s happening behind the scenes. We test, optimize, and adapt in real time to make sure your campaigns aren’t just active, they’re winning.
    If you’re ready to stop gambling with your ad budget and start investing in real results, we’re the partner to get you there.
    BOOK A CALL WITH A SOCIAL MEDIA EXPERT

    Results That Speak for Themselves

    We’ve helped dozens of businesses grow with paid social media marketing, and we’re just getting started

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    E-Commerce Skincare Brand

    • +3,108 New Purchases
    • +38.2% ROAS (Return on Ad Spend)

    According to the Client:

    “Partnering with Astha Technology was a game-changer. Their paid social campaigns helped us scale fast without wasting budget. From Instagram ads to TikTok videos, their team handled everything. The results speak for themselves: more conversions, higher returns, and complete transparency throughout.”
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    B2B SaaS Company

    • +1,420 Qualified Leads
    • -32% Cost per Lead

    According to the Client:

    “Astha Technology built a LinkedIn ad strategy that worked. We’ve seen better lead quality and a noticeable drop in acquisition costs. Their team is proactive, responsive, and truly understands B2B funnels. We now trust them to manage our entire paid media presence.”

    Fitness & Wellness Studio

    • +2,786 Sign-Ups
    • +41.7% Conversion Rate from Social Ads

    According to the Client:

    “We’ve run ads before, but nothing like this. Astha’s creatives were tailored to our brand, and their copy made people want to take action. Their Facebook and Instagram ad strategy helped us fill classes faster than ever. We’re seeing real ROI and a clear direction moving forward.”
    Would you like a graphic version mocked up in the same layout as the original screenshot? I can guide you on that or help you prep the content for your design team.
    Our campaigns don’t just perform, they evolve, adapt, and scale.
    LET’S DISCUSS YOUR BUSINESS GOALS

    Comprehensive Social Media Marketing FAQ

    1. How do I market a product on social media?
    Select platforms like Instagram or LinkedIn based on the audience. Post high-quality images or videos with hashtags. Engage comments. Run targeted ads for $50. Our social media marketing agency boosts visibility and sales.
    Digital marketing includes SEO, PPC, and email. Social media marketing focuses on platforms like Instagram or Facebook for engagement. Both complement each other. Our agency optimizes both for your online presence.
    Social media marketing promotes businesses on Instagram, Facebook, or TikTok via posts and ads. Use hashtags, engage users, and target ads by demographics. Our agency designs campaigns for visibility and conversions.
    The 3-second rule means grabbing attention fast as users scroll. Use bold images or concise text, like “Save 20%.” Our social media marketing agency creates content for instant engagement.
    Content: Clear posts. Community: Engage followers. Conversation: Use polls. Connection: Build brand trust. Conversion: Add CTAs like “Shop now.” Our social media marketing agency applies these for results.
    Yes, organic posts are free, and ads start at $1–$5 daily, reaching thousands. Analytics optimizes budgets. Social media outperforms traditional ads. Our agency maximizes ROI with targeted campaigns.

    Let’s Launch a High-Performing Campaign, Together

    Whether you need Facebook ads management, Instagram ad creatives, or LinkedIn ads for B2B leads, we’ve got you covered. With Astha Technology, you’ll never feel in the dark about what’s running or how it’s performing.
    Let’s build an ROI-driven paid social media strategy that actually grows your business.

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