Frequently Asked Questions


Questions You Want To Know

Here are some FAQs

What does SEO stand for?

SEO Stands for Search Engine Optimization. There are two types of SEO, i.e., On-Page SEO and Off-Page SEO. SEO is performed to bring your website to the top in search engines.

Which is better, SEO or PPC?

Both SEO and PPC are advantageous for any website to get users and conversion. But the question here is, in what amount of time you want traffic to your website. If you want large amount of traffic to your website in a very small amount of time, you should go for PPC as it is a paid campaign and helps you get paid customers in a very short period. And if you want to get organic traffic to your website, then you should opt for SEO. However, SEO takes a longer time as compared to PPC.

Where do I start my SEO strategy?

Are you wondering how to start an SEO strategy? Here we will guide you through simple steps to build a perfect SEO strategy

  • Benchmark your current SEO performance
  • Analyze your competitors SEO strategies
  • Know your keywords
  • Write quality and optimized content
  • Try to use your keywords in your URLs
  • Get your On-Page SEO right
  • Seek and fix technical SEO issues
  • Master Off-Page SEO
  • Analyze and refine your strategy

How do I conduct keyword research?

Keyword Research is the process of determining words or phrases that people use in search engines. Finding the right keywords for your business is very important, or else you are losing on your customers. Before starting keyword research, know and understand your business. List out the basic keywords for your site, and then you can select an appropriate tool to get more related keywords that users are searching for.

Many tools, such as Google Keyword Planner,, Ahref Keyword Explorer, Moz Keyword Explorer, Google Search Console, SEMrush and more, are available to conduct keyword research. But the main goal is to find the right keywords and target the right audience.

Which SEO techniques are popular?

There are few SEO techniques that are more popular these days to bring your site on top in search engines.

  • Implement content optimization the right way
  • Use long-tail keywords
  • Optimize your site to mobile-friendly
  • Test your Meta Titles to optimize CTR
  • Try to cover related questions to align with search intent
  • Use Structured data
  • Write longer content as long content generates more backlinks than short blog posts.
  • Never overlook technical SEO
  • Target local searchers with listings and target pages
  • Create diverse backlinks


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