CASE STUDY

EXPERT INFOTECH

How E-Info maintains its online presence with PPC

We’re happy to say that we’ve set up and started thousands of advertising campaigns like performance max and shopping campaigns for businesses all over the world. This is a satisfied client that benefits from our solutions.

Here Are A Few Case Studies And Samples Of Businesses We’re Proud To Call ‘Clients.’

ABOUT

EXPERT INFOTECH

Expert Infotech, a company established in 2002 providing hardware solution, online Computers, Laptop & PC Component retails, Web design and development, Web hosting, e-commerce solutions, search engine optimisation.

Fueled by consistently strong growths in personal and portable electronics devices and an ever increasing demand for the highest quality. As one of the major consumer electronic retail and wholesale companies around the globe, Expert Infotech offers a wide range of name branded products.

30

MILLION REVENUE

2300

SALES

53000

NEW USERS

REPORT SCREENSHOTS

Here are some screenshots showing the results we brought for them.

SEO RESULT

ADS RESULTS

CHALLENGES

Expert Infotech was in the fast-paced consumer electronics business. What customers wanted changed all the time, so Expert Infotech worked hard to keep up with the latest product trends and innovations. They also needed to keep current customers happy and draw in new ones. Although Expert Infotech had a strong online presence, they faced challenges like boosting website traffic and sales.

They wanted to improve the shopping experience and manage feedback too. On top of that, they had to balance product quality and affordability, as well as protect customer information. With so much to manage in this competitive industry, Expert Infotech looked for an experienced, reliable partner to help them overcome obstacles and meet their targets.

APPROACH

When Expert Infotech first approached us, we did a deep dive into their existing campaigns to see what was working and what wasn’t. We also looked at who their main competitors were in the consumer electronics space. This gave us a good baseline to set realistic goals for improving their results.

Instead of treating all products equally, we broke things down into smaller, more targeted campaign buckets categorizing by product type, brand, even keyword. With tighter focus, we could better match each ad to what potential customers were searching for. We also simplified the ads themselves, highlighting the most relevant details upfront using things like dynamic keyword insertion and extensions.

Doing thorough keyword research, we uncovered good opportunities for Expert Infotech to rank highly for terms that had solid search volume but less competition. We also used negative keywords so we didn’t waste budget on irrelevant traffic.

Collaborating with their web team, we created landing pages that clearly reflected what each ad was about, using strong headlines, visually engaging images, and clear calls-to-action. We rigorously tested different page layouts and messaging so we could optimize based on what converted visitors most effectively.

We leveraged Performance Max campaigns to get Expert Infotech’s brand and products in front of a wide range of audiences across platforms and devices. With compelling and adaptive creative, we increased reach and conversions at a lower cost per conversion.

For those ready to buy, Shopping campaigns significantly boosted Expert Infotech’s product visibility and sales. We integrated rich product data into Google’s systems, so relevant products could be shown to interested shoppers. Organizing by category and brand, we fine-tuned shopping ads to inspire action with great images, pricing, and promotions.

In the end, with a strategic, optimized approach across the customer journey from awareness to consideration to purchase Expert Infotech saw substantial improvements in campaign performance and ROI. Most importantly, we jointly met their growth targets.

CLIENT’S REVIEW

What The Client Says

” Astha Technology Solutions Private Limited was hired to run Google Ad campaigns for our website. They did a great job of getting us good traffic, leads, and sales. Also, they paid a lot of attention to details when setting up and running the Google campaigns. I would recommend their services as a whole. “

Client

Suhail Patel

New Zealand